Rule
Stockholm, Sweden (EU) · Founded 2007 · private
Swedish marketing automation platform (Rule Communication Nordic AB) for email, SMS and RCS campaigns, with a REST API for transactional message sending.
messaging.dev Score
Overview
Company snapshot and where each provider is based.
| What it is | Swedish marketing automation platform (Rule Communication Nordic AB) for email, SMS and RCS campaigns, with a REST API for transactional message sending. |
| Founded | 2007 |
| Ownership | private |
| Employees | 10-50 |
| HQ city | Stockholm |
| HQ country | Sweden (EU) |
Channels
Which messaging channels each provider can send and receive on.
| SMS | Yes |
| MMS | No |
| RCS | Yes |
| No | |
| Viber | No |
| Facebook Messenger | No |
| Telegram | No |
| Apple Messages for Business | No |
| Voice | No |
| Yes |
Developer Experience
How quickly a developer can sign up and send a first message.
| Self-service onboarding | Yes |
| Free developer credit | No |
| Docs quality | med |
| Documentation | https://apidoc.rule.se/ ↗ |
| SDKs | Node.js, PHP |
| Sandbox / test env | No |
| API types | REST |
Data & Compliance
Data residency options and enterprise compliance certifications.
| EU data residency | Yes |
| US data residency | No |
| Choose region | No |
| GDPR | Yes |
| ISO 27001 | No |
| SOC 2 | No |
| HIPAA | No |
Data Retention
How long message content and metadata are stored, and whether that is configurable.
Privacy policy states Rule only works with partners that process personal data within the EU/EEA (or that maintain an equivalent level of protection), keeps data only as long as a customer relationship exists or it remains relevant, and does not use marketing data older than 3 years. No specific retention period for message content or logs is publicly documented.
Pricing & Credits
Pricing model and the cost of a first message.
| Pricing model | Subscription tiers by contact-list size (free 250-contact plan without SMS, Professional from €595/month for 2,500 contacts, custom Enterprise) plus per-message SMS/RCS fees; a standalone SMS/RCS plan with unlimited contacts costs €100/month plus per-message rates. |
| SMS starting price | From €0.04 per SMS (0.40 SEK per SMS in Sweden), on top of the monthly plan |
| Free developer credit | No |
Reach & Reliability
Global coverage and delivery dependability.
| Countries covered | 0 |
| Direct operator connections | No |
| Published uptime SLA | No published SLA |
Company & Trust
Independent reviews and company profile.
| G2 rating | 4.5 |
| G2 reviews | 9 |
| Ownership | private |
| Employees | 10-50 |
Sources
Public references used for the values above, pending Rule's confirmation.
Migration guides
Moving away from Rule? Step-by-step guides: