Comparison
Overview
Company snapshot and where each provider is based.
| Field | LINK Mobility | Rule |
|---|---|---|
| What it is | European communications-platform-as-a-service (CPaaS) provider offering SMS, MMS, RCS, WhatsApp, Viber, Facebook Messenger, Telegram, voice, and email messaging through REST, SMPP, and SOAP APIs. | Swedish marketing automation platform (Rule Communication Nordic AB) for email, SMS and RCS campaigns, with a REST API for transactional message sending. |
| Founded | 2001 | 2007 |
| Ownership | public | private |
| Employees | 500-1,000 | 10-50 |
| HQ city | Oslo | Stockholm |
| HQ country | Norway | Sweden (EU) |
What's the differenceLINK Mobility edges ahead on the overall messaging.dev Score (36 vs 28). LINK Mobility is public and headquartered in Oslo, Norway; Rule is private and based in Stockholm, Sweden (EU).
Channels
Which messaging channels each provider can send and receive on.
| Field | LINK Mobility | Rule |
|---|---|---|
| SMS | Yes | Yes |
| MMS | Yes | No |
| RCS | Yes | Yes |
| Yes | No | |
| Viber | Yes | No |
| Facebook Messenger | Yes | No |
| Telegram | Yes | No |
| Apple Messages for Business | No | No |
| Voice | Yes | No |
| Yes | Yes |
What's the differenceThey share 3 channels. LINK Mobility additionally offers MMS, WhatsApp, Viber, Facebook Messenger, Telegram, Voice.
Developer Experience
How quickly a developer can sign up and send a first message.
| Field | LINK Mobility | Rule |
|---|---|---|
| Self-service onboarding | No | Yes |
| Free developer credit | No | No |
| Docs quality | med | med |
| Documentation | Open ↗ | Open ↗ |
| SDKs | — | Node.js, PHP |
| Sandbox / test env | No | No |
| API types | REST, SMPP, SOAP | REST |
What's the differenceRule offers Self-service onboarding, while LINK Mobility does not; on SDKs, Rule adds Node.js, PHP; on API types, LINK Mobility adds SMPP, SOAP.
Data & Compliance
Data residency options and enterprise compliance certifications.
| Field | LINK Mobility | Rule |
|---|---|---|
| EU data residency | Yes | Yes |
| US data residency | No | No |
| Choose region | No | No |
| GDPR | Yes | Yes |
| ISO 27001 | Yes | No |
| SOC 2 | No | No |
| HIPAA | No | No |
What's the differenceLINK Mobility offers ISO 27001, while Rule does not.
Data Retention
How long message content and metadata are stored, and whether that is configurable.
| Field | LINK Mobility | Rule |
|---|---|---|
| Retention policy | Not publicly documented in detail. LINK Mobility processes personal data under GDPR as a data processor and states in its GDPR documentation that it operates an integrated ISO 27001 information-security management system (ISMS) with the goal of meeting the requirements of the ISAE 3000 report; message content and metadata retention periods are governed by customer contracts/data-processing agreements rather than a published fixed retention window. | Privacy policy states Rule only works with partners that process personal data within the EU/EEA (or that maintain an equivalent level of protection), keeps data only as long as a customer relationship exists or it remains relevant, and does not use marketing data older than 3 years. No specific retention period for message content or logs is publicly documented. |
What's the differenceLINK Mobility: Not publicly documented in detail. LINK Mobility processes personal data under GDPR as a data processor and states in its GDPR documentation that it operates an integrated ISO 27001 information-security management system (ISMS) with the goal of meeting the requirements of the ISAE 3000 report; message content and metadata retention periods are governed by customer contracts/data-processing agreements rather than a published fixed retention window. Rule: Privacy policy states Rule only works with partners that process personal data within the EU/EEA (or that maintain an equivalent level of protection), keeps data only as long as a customer relationship exists or it remains relevant, and does not use marketing data older than 3 years. No specific retention period for message content or logs is publicly documented.
Pricing & Credits
Pricing model and the cost of a first message.
| Field | LINK Mobility | Rule |
|---|---|---|
| Pricing model | Volume-based, pay-as-you-go enterprise pricing negotiated through sales; per-message rates are not published on the main platform. | Subscription tiers by contact-list size (free 250-contact plan without SMS, Professional from €595/month for 2,500 contacts, custom Enterprise) plus per-message SMS/RCS fees; a standalone SMS/RCS plan with unlimited contacts costs €100/month plus per-message rates. |
| SMS starting price | Not published | From €0.04 per SMS (0.40 SEK per SMS in Sweden), on top of the monthly plan |
| Free developer credit | No | No |
What's the differenceLINK Mobility and Rule are closely matched on pricing & credits — no material differences in the tracked fields.
Reach & Reliability
Global coverage and delivery dependability.
| Field | LINK Mobility | Rule |
|---|---|---|
| Countries covered | 0 | 0 |
| Direct operator connections | Yes | No |
| Published uptime SLA | No published SLA | No published SLA |
What's the differenceLINK Mobility offers Direct operator connections, while Rule does not.
Company & Trust
Independent reviews and company profile.
| Field | LINK Mobility | Rule |
|---|---|---|
| G2 rating | 0.0 | 4.5 |
| G2 reviews | 0 | 9 |
| Ownership | public | private |
| Employees | 500-1,000 | 10-50 |
What's the differenceRule leads on G2 rating (4.5 vs 0 for LINK Mobility); Rule leads on G2 reviews (9 vs 0 for LINK Mobility).
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