Comparison
Overview
Company snapshot and where each provider is based.
| Field | CM.com | SendPulse |
|---|---|---|
| What it is | A conversational commerce and customer engagement platform offering business messaging across SMS, RCS, WhatsApp and other channels, plus voice, email and payments, via API and cloud apps. | Multi-channel marketing and messaging platform offering email, SMS, web push, and chatbots (WhatsApp, Telegram, Viber, Facebook Messenger, Instagram) through a unified interface and REST API. |
| Founded | 1999 | 2015 |
| Ownership | public | private |
| Employees | 500-1,000 | 51-200 |
| HQ city | Breda | New York |
| HQ country | Netherlands (EU) | USA |
What's the differenceSendPulse edges ahead on the overall messaging.dev Score (63 vs 58). CM.com is public and headquartered in Breda, Netherlands (EU); SendPulse is private and based in New York, USA.
Channels
Which messaging channels each provider can send and receive on.
| Field | CM.com | SendPulse |
|---|---|---|
| SMS | Yes | Yes |
| MMS | No | No |
| RCS | Yes | No |
| Yes | Yes | |
| Viber | Yes | Yes |
| Facebook Messenger | Yes | Yes |
| Telegram | Yes | Yes |
| Apple Messages for Business | Yes | No |
| Voice | Yes | No |
| Yes | Yes |
What's the differenceThey share 6 channels. CM.com additionally offers RCS, Apple Messages for Business, Voice.
Developer Experience
How quickly a developer can sign up and send a first message.
| Field | CM.com | SendPulse |
|---|---|---|
| Self-service onboarding | Yes | Yes |
| Free developer credit | No | Free plan (15,000 emails/mo) + 10 test SMS |
| Docs quality | high | high |
| Documentation | Open ↗ | Open ↗ |
| SDKs | PHP, Java, Python, .NET, Node.js | PHP, Python, Ruby, Java, Node.js, C# |
| Sandbox / test env | Yes | No |
| API types | REST, SMPP | REST, SMTP |
What's the differenceOn SDKs, CM.com adds .NET; SendPulse adds Ruby, C#; CM.com offers Sandbox / test env, while SendPulse does not; on API types, CM.com adds SMPP; SendPulse adds SMTP.
Data & Compliance
Data residency options and enterprise compliance certifications.
| Field | CM.com | SendPulse |
|---|---|---|
| EU data residency | Yes | Yes |
| US data residency | No | Yes |
| Choose region | No | No |
| GDPR | Yes | Yes |
| ISO 27001 | Yes | No |
| SOC 2 | No | No |
| HIPAA | No | No |
What's the differenceSendPulse offers US data residency, while CM.com does not; CM.com offers ISO 27001, while SendPulse does not.
Data Retention
How long message content and metadata are stored, and whether that is configurable.
| Field | CM.com | SendPulse |
|---|---|---|
| Retention policy | Not publicly documented in detail. CM.com states it hosts data in Europe and holds ISO 27001/27017/27018/27701 certifications; message content and metadata retention are governed by its privacy statement and per-customer data processing agreements rather than a single published fixed retention period. | Personal data is retained for as long as needed to provide the services or to comply with legal obligations, resolve disputes, and enforce agreements. Servers are located in the United States and Germany with redundant, backed-up storage; under GDPR users can access, export, or request deletion of their data, and all account data is permanently deleted when an account is terminated. |
What's the differenceCM.com: Not publicly documented in detail. CM.com states it hosts data in Europe and holds ISO 27001/27017/27018/27701 certifications; message content and metadata retention are governed by its privacy statement and per-customer data processing agreements rather than a single published fixed retention period. SendPulse: Personal data is retained for as long as needed to provide the services or to comply with legal obligations, resolve disputes, and enforce agreements. Servers are located in the United States and Germany with redundant, backed-up storage; under GDPR users can access, export, or request deletion of their data, and all account data is permanently deleted when an account is terminated.
Pricing & Credits
Pricing model and the cost of a first message.
| Field | CM.com | SendPulse |
|---|---|---|
| Pricing model | Pay-per-use (pay-as-you-go) charged per message with one fixed price per destination country, volume discounts above ~50,000 messages/month, and optional subscription tiers. | Pay-as-you-go for SMS (priced per message by destination country); free-forever plan plus paid monthly subscription tiers for email and other channels. |
| SMS starting price | Not published (per-country pay-per-use pricing requires selecting a region on the pricing page) | €0.01 per SMS (e.g. Colombia, Turkey) |
| Free developer credit | No | Free plan (15,000 emails/mo) + 10 test SMS |
What's the differenceCM.com and SendPulse are closely matched on pricing & credits — no material differences in the tracked fields.
Reach & Reliability
Global coverage and delivery dependability.
| Field | CM.com | SendPulse |
|---|---|---|
| Countries covered | 0 | 200 |
| Direct operator connections | Yes | No |
| Published uptime SLA | No published SLA | No published SLA |
What's the differenceSendPulse leads on Countries covered (200 vs 0 for CM.com); CM.com offers Direct operator connections, while SendPulse does not.
Company & Trust
Independent reviews and company profile.
| Field | CM.com | SendPulse |
|---|---|---|
| G2 rating | 4.8 | 4.6 |
| G2 reviews | 12 | 714 |
| Ownership | public | private |
| Employees | 500-1,000 | 51-200 |
What's the differenceCM.com leads on G2 rating (4.8 vs 4.6 for SendPulse); SendPulse leads on G2 reviews (714 vs 12 for CM.com).
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