Comparison
Overview
Company snapshot and where each provider is based.
| Field | Clickatell | Mitto |
|---|---|---|
| What it is | Cloud messaging and chat-commerce platform offering SMS, WhatsApp, RCS and Apple Messages for Business APIs for businesses. | Swiss omnichannel CPaaS provider offering SMS, RCS, WhatsApp, Viber, Telegram, Facebook Messenger and voice messaging APIs for business communications. |
| Founded | 2000 | 2013 |
| Ownership | private | private |
| Employees | 250-500 | 100-250 |
| HQ city | Redwood City | Zug |
| HQ country | USA | Switzerland |
What's the differenceClickatell edges ahead on the overall messaging.dev Score (61 vs 48). Clickatell is private and headquartered in Redwood City, USA; Mitto is private and based in Zug, Switzerland.
Channels
Which messaging channels each provider can send and receive on.
| Field | Clickatell | Mitto |
|---|---|---|
| SMS | Yes | Yes |
| MMS | No | No |
| RCS | Yes | Yes |
| Yes | Yes | |
| Viber | No | Yes |
| Facebook Messenger | No | Yes |
| Telegram | No | Yes |
| Apple Messages for Business | Yes | No |
| Voice | No | Yes |
| No | No |
What's the differenceThey share 3 channels. Clickatell additionally offers Apple Messages for Business, while Mitto additionally offers Viber, Facebook Messenger, Telegram, Voice.
Developer Experience
How quickly a developer can sign up and send a first message.
| Field | Clickatell | Mitto |
|---|---|---|
| Self-service onboarding | Yes | Yes |
| Free developer credit | No | No |
| Docs quality | high | med |
| Documentation | Open ↗ | Open ↗ |
| SDKs | Python, PHP, Java, Node.js, C# | — |
| Sandbox / test env | Yes | Yes |
| API types | REST, SMPP | REST, SMPP |
What's the differenceOn SDKs, Clickatell adds Python, PHP, Java, Node.js, C#.
Data & Compliance
Data residency options and enterprise compliance certifications.
| Field | Clickatell | Mitto |
|---|---|---|
| EU data residency | Yes | No |
| US data residency | No | No |
| Choose region | No | No |
| GDPR | Yes | Yes |
| ISO 27001 | Yes | Yes |
| SOC 2 | Yes | No |
| HIPAA | No | No |
What's the differenceClickatell offers EU data residency, while Mitto does not; Clickatell offers SOC 2, while Mitto does not.
Data Retention
How long message content and metadata are stored, and whether that is configurable.
| Field | Clickatell | Mitto |
|---|---|---|
| Retention policy | Not publicly documented in detail. Clickatell states it moved its data infrastructure to Amazon Web Services (AWS) in Ireland (EU) in 2018 and directs GDPR/data-protection queries to dataprotection@clickatell.com; specific message content or metadata retention periods are not published. | Per-message retention of content (textRetention) and of the recipient number (toRetention) can be set per API request to Undefined, Retain, or Discard; no global retention duration is publicly documented. Per the privacy policy, account/registration data is kept until deletion is requested and contact-form data until the conversation ends. |
What's the differenceClickatell: Not publicly documented in detail. Clickatell states it moved its data infrastructure to Amazon Web Services (AWS) in Ireland (EU) in 2018 and directs GDPR/data-protection queries to dataprotection@clickatell.com; specific message content or metadata retention periods are not published. Mitto: Per-message retention of content (textRetention) and of the recipient number (toRetention) can be set per API request to Undefined, Retain, or Discard; no global retention duration is publicly documented. Per the privacy policy, account/registration data is kept until deletion is requested and contact-form data until the conversation ends.
Pricing & Credits
Pricing model and the cost of a first message.
| Field | Clickatell | Mitto |
|---|---|---|
| Pricing model | Self-service prepaid pay-as-you-go credits, with quote-based enterprise plans (Connect, Interact, Transact) requiring sales contact. | Pay-as-you-go — pay only for what you use with no contracts, plus volume discounts and custom plans via sales. |
| SMS starting price | $0.008 per SMS to the USA (published rate) | Not published |
| Free developer credit | No | No |
What's the differenceClickatell and Mitto are closely matched on pricing & credits — no material differences in the tracked fields.
Reach & Reliability
Global coverage and delivery dependability.
| Field | Clickatell | Mitto |
|---|---|---|
| Countries covered | 190 | 230 |
| Direct operator connections | Yes | Yes |
| Published uptime SLA | 99.90%–99.98% uptime (SLA, varies by plan) | No published SLA |
What's the differenceMitto leads on Countries covered (230 vs 190 for Clickatell).
Company & Trust
Independent reviews and company profile.
| Field | Clickatell | Mitto |
|---|---|---|
| G2 rating | 4.3 | 4.0 |
| G2 reviews | 2 | 2 |
| Ownership | private | private |
| Employees | 250-500 | 100-250 |
What's the differenceClickatell leads on G2 rating (4.3 vs 4 for Mitto).
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