Comparison

Overview

Company snapshot and where each provider is based.

FieldSMS.toSmstools
What it isOmnichannel business messaging platform and API from Cyprus-based Intergo Telecom for sending SMS, Viber, WhatsApp, RCS and Telegram messages worldwide.Belgian business-messaging platform by Xtreme Internet Solutions offering an SMS gateway API, bulk SMS marketing software, WhatsApp Business API, voice messages and email-to-SMS with EU-only hosting.
Founded20162004
Ownershipprivateprivate
Employees51-2001-10
HQ cityPaphosDilsen-Stokkem
HQ countryCyprus (EU)Belgium (EU)
What's the differenceSmstools edges ahead on the overall messaging.dev Score (56 vs 49). SMS.to is private and headquartered in Paphos, Cyprus (EU); Smstools is private and based in Dilsen-Stokkem, Belgium (EU).

Channels

Which messaging channels each provider can send and receive on.

FieldSMS.toSmstools
SMSYesYes
MMSNoNo
RCSYesNo
WhatsAppYesYes
ViberYesNo
Facebook MessengerNoNo
TelegramYesNo
Apple Messages for BusinessNoNo
VoiceNoYes
EmailNoNo
What's the differenceThey share 2 channels. SMS.to additionally offers RCS, Viber, Telegram, while Smstools additionally offers Voice.

Developer Experience

How quickly a developer can sign up and send a first message.

FieldSMS.toSmstools
Self-service onboardingYesYes
Free developer creditFree trial credits on sign-upFree test credit on sign-up
Docs qualitymedhigh
DocumentationOpen ↗Open ↗
SDKsPHPPHP, Node.js, Python, Ruby, PowerShell
Sandbox / test envNoYes
API typesREST, SMPPREST, SMTP
What's the differenceOn SDKs, Smstools adds Node.js, Python, Ruby, PowerShell; Smstools offers Sandbox / test env, while SMS.to does not; on API types, SMS.to adds SMPP; Smstools adds SMTP.

Data & Compliance

Data residency options and enterprise compliance certifications.

FieldSMS.toSmstools
EU data residencyYesYes
US data residencyYesNo
Choose regionYesNo
GDPRYesYes
ISO 27001YesNo
SOC 2NoNo
HIPAANoNo
What's the differenceSMS.to offers US data residency, while Smstools does not; SMS.to offers Choose region, while Smstools does not; SMS.to offers ISO 27001, while Smstools does not.

Data Retention

How long message content and metadata are stored, and whether that is configurable.

FieldSMS.toSmstools
Retention policyCustomer data is retained only while the account remains open; on an account deletion request all data is deleted within 30 days. Customers can choose to have data processed only within the EU, in which case it is not transferred outside the EU; per-message content retention periods are not publicly documented in detail.Not publicly documented in detail. Smstools states all data is stored on servers located in Europe under GDPR-compliant processes, with AES-256 encryption at rest and TLS 1.3 in transit, and a Data Processing Agreement is available on request, but no specific message content/metadata retention periods are published.
What's the differenceSMS.to: Customer data is retained only while the account remains open; on an account deletion request all data is deleted within 30 days. Customers can choose to have data processed only within the EU, in which case it is not transferred outside the EU; per-message content retention periods are not publicly documented in detail. Smstools: Not publicly documented in detail. Smstools states all data is stored on servers located in Europe under GDPR-compliant processes, with AES-256 encryption at rest and TLS 1.3 in transit, and a Data Processing Agreement is available on request, but no specific message content/metadata retention periods are published.

Pricing & Credits

Pricing model and the cost of a first message.

FieldSMS.toSmstools
Pricing modelPrepaid pay-as-you-go credit with no contracts or commitments; per-SMS rates vary by destination and volume discounts are negotiated with sales.Pay-as-you-go per message with volume discounts; no subscription, setup fee or monthly minimum, with a personalised rate sheet issued on registration.
SMS starting priceFrom $0.023 per SMS (advertised base rate; per-country rates via downloadable price list)From €0.025 per SMS to the USA (rates vary by destination country and volume)
Free developer creditFree trial credits on sign-upFree test credit on sign-up
What's the differenceSMS.to and Smstools are closely matched on pricing & credits — no material differences in the tracked fields.

Reach & Reliability

Global coverage and delivery dependability.

FieldSMS.toSmstools
Countries covered0200
Direct operator connectionsYesYes
Published uptime SLANo published SLA (public status page at status.sms.to)99.99% (uptime SLA)
What's the differenceSmstools leads on Countries covered (200 vs 0 for SMS.to).

Company & Trust

Independent reviews and company profile.

FieldSMS.toSmstools
G2 rating4.40.0
G2 reviews40
Ownershipprivateprivate
Employees51-2001-10
What's the differenceSMS.to leads on G2 rating (4.4 vs 0 for Smstools); SMS.to leads on G2 reviews (4 vs 0 for Smstools).

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