Comparison
Overview
Company snapshot and where each provider is based.
| Field | LINK Mobility | Smstools |
|---|---|---|
| What it is | European communications-platform-as-a-service (CPaaS) provider offering SMS, MMS, RCS, WhatsApp, Viber, Facebook Messenger, Telegram, voice, and email messaging through REST, SMPP, and SOAP APIs. | Belgian business-messaging platform by Xtreme Internet Solutions offering an SMS gateway API, bulk SMS marketing software, WhatsApp Business API, voice messages and email-to-SMS with EU-only hosting. |
| Founded | 2001 | 2004 |
| Ownership | public | private |
| Employees | 500-1,000 | 1-10 |
| HQ city | Oslo | Dilsen-Stokkem |
| HQ country | Norway | Belgium (EU) |
What's the differenceSmstools edges ahead on the overall messaging.dev Score (56 vs 36). LINK Mobility is public and headquartered in Oslo, Norway; Smstools is private and based in Dilsen-Stokkem, Belgium (EU).
Channels
Which messaging channels each provider can send and receive on.
| Field | LINK Mobility | Smstools |
|---|---|---|
| SMS | Yes | Yes |
| MMS | Yes | No |
| RCS | Yes | No |
| Yes | Yes | |
| Viber | Yes | No |
| Facebook Messenger | Yes | No |
| Telegram | Yes | No |
| Apple Messages for Business | No | No |
| Voice | Yes | Yes |
| Yes | No |
What's the differenceThey share 3 channels. LINK Mobility additionally offers MMS, RCS, Viber, Facebook Messenger, Telegram, Email.
Developer Experience
How quickly a developer can sign up and send a first message.
| Field | LINK Mobility | Smstools |
|---|---|---|
| Self-service onboarding | No | Yes |
| Free developer credit | No | Free test credit on sign-up |
| Docs quality | med | high |
| Documentation | Open ↗ | Open ↗ |
| SDKs | — | PHP, Node.js, Python, Ruby, PowerShell |
| Sandbox / test env | No | Yes |
| API types | REST, SMPP, SOAP | REST, SMTP |
What's the differenceSmstools offers Self-service onboarding, while LINK Mobility does not; on SDKs, Smstools adds PHP, Node.js, Python, Ruby, PowerShell; Smstools offers Sandbox / test env, while LINK Mobility does not; on API types, LINK Mobility adds SMPP, SOAP; Smstools adds SMTP.
Data & Compliance
Data residency options and enterprise compliance certifications.
| Field | LINK Mobility | Smstools |
|---|---|---|
| EU data residency | Yes | Yes |
| US data residency | No | No |
| Choose region | No | No |
| GDPR | Yes | Yes |
| ISO 27001 | Yes | No |
| SOC 2 | No | No |
| HIPAA | No | No |
What's the differenceLINK Mobility offers ISO 27001, while Smstools does not.
Data Retention
How long message content and metadata are stored, and whether that is configurable.
| Field | LINK Mobility | Smstools |
|---|---|---|
| Retention policy | Not publicly documented in detail. LINK Mobility processes personal data under GDPR as a data processor and states in its GDPR documentation that it operates an integrated ISO 27001 information-security management system (ISMS) with the goal of meeting the requirements of the ISAE 3000 report; message content and metadata retention periods are governed by customer contracts/data-processing agreements rather than a published fixed retention window. | Not publicly documented in detail. Smstools states all data is stored on servers located in Europe under GDPR-compliant processes, with AES-256 encryption at rest and TLS 1.3 in transit, and a Data Processing Agreement is available on request, but no specific message content/metadata retention periods are published. |
What's the differenceLINK Mobility: Not publicly documented in detail. LINK Mobility processes personal data under GDPR as a data processor and states in its GDPR documentation that it operates an integrated ISO 27001 information-security management system (ISMS) with the goal of meeting the requirements of the ISAE 3000 report; message content and metadata retention periods are governed by customer contracts/data-processing agreements rather than a published fixed retention window. Smstools: Not publicly documented in detail. Smstools states all data is stored on servers located in Europe under GDPR-compliant processes, with AES-256 encryption at rest and TLS 1.3 in transit, and a Data Processing Agreement is available on request, but no specific message content/metadata retention periods are published.
Pricing & Credits
Pricing model and the cost of a first message.
| Field | LINK Mobility | Smstools |
|---|---|---|
| Pricing model | Volume-based, pay-as-you-go enterprise pricing negotiated through sales; per-message rates are not published on the main platform. | Pay-as-you-go per message with volume discounts; no subscription, setup fee or monthly minimum, with a personalised rate sheet issued on registration. |
| SMS starting price | Not published | From €0.025 per SMS to the USA (rates vary by destination country and volume) |
| Free developer credit | No | Free test credit on sign-up |
What's the differenceLINK Mobility and Smstools are closely matched on pricing & credits — no material differences in the tracked fields.
Reach & Reliability
Global coverage and delivery dependability.
| Field | LINK Mobility | Smstools |
|---|---|---|
| Countries covered | 0 | 200 |
| Direct operator connections | Yes | Yes |
| Published uptime SLA | No published SLA | 99.99% (uptime SLA) |
What's the differenceSmstools leads on Countries covered (200 vs 0 for LINK Mobility).
Company & Trust
Independent reviews and company profile.
| Field | LINK Mobility | Smstools |
|---|---|---|
| G2 rating | 0.0 | 0.0 |
| G2 reviews | 0 | 0 |
| Ownership | public | private |
| Employees | 500-1,000 | 1-10 |
What's the differenceLINK Mobility and Smstools are closely matched on company & trust — no material differences in the tracked fields.
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