Comparison
Overview
Company snapshot and where each provider is based.
| Field | Infobip | SMS.to |
|---|---|---|
| What it is | Global omnichannel communications platform for SMS, WhatsApp, voice, email, and more | Omnichannel business messaging platform and API from Cyprus-based Intergo Telecom for sending SMS, Viber, WhatsApp, RCS and Telegram messages worldwide. |
| Founded | 2006 | 2016 |
| Ownership | private | private |
| Employees | 3,000-5,000 | 51-200 |
| HQ city | Vodnjan | Paphos |
| HQ country | Croatia (EU) | Cyprus (EU) |
What's the differenceInfobip edges ahead on the overall messaging.dev Score (96 vs 49). Infobip is private and headquartered in Vodnjan, Croatia (EU); SMS.to is private and based in Paphos, Cyprus (EU).
Channels
Which messaging channels each provider can send and receive on.
| Field | Infobip | SMS.to |
|---|---|---|
| SMS | Yes | Yes |
| MMS | Yes | No |
| RCS | Yes | Yes |
| Yes | Yes | |
| Viber | Yes | Yes |
| Facebook Messenger | Yes | No |
| Telegram | Yes | Yes |
| Apple Messages for Business | Yes | No |
| Voice | Yes | No |
| Yes | No |
What's the differenceThey share 5 channels. Infobip additionally offers MMS, Facebook Messenger, Apple Messages for Business, Voice, Email.
Developer Experience
How quickly a developer can sign up and send a first message.
| Field | Infobip | SMS.to |
|---|---|---|
| Self-service onboarding | Yes | Yes |
| Free developer credit | Yes | Free trial credits on sign-up |
| Docs quality | high | med |
| Documentation | Open ↗ | Open ↗ |
| SDKs | Java, C#, Python, PHP, Go, Node.js | PHP |
| Sandbox / test env | Yes | No |
| API types | REST, SMPP, SMTP | REST, SMPP |
What's the differenceOn SDKs, Infobip adds Java, C#, Python, Go, Node.js; Infobip offers Sandbox / test env, while SMS.to does not; on API types, Infobip adds SMTP.
Data & Compliance
Data residency options and enterprise compliance certifications.
| Field | Infobip | SMS.to |
|---|---|---|
| EU data residency | Yes | Yes |
| US data residency | Yes | Yes |
| Choose region | Yes | Yes |
| GDPR | Yes | Yes |
| ISO 27001 | Yes | Yes |
| SOC 2 | Yes | No |
| HIPAA | Yes | No |
What's the differenceInfobip offers SOC 2, while SMS.to does not; Infobip offers HIPAA, while SMS.to does not.
Data Retention
How long message content and metadata are stored, and whether that is configurable.
| Field | Infobip | SMS.to |
|---|---|---|
| Retention policy | Infobip processes and retains message and traffic data to deliver messages and meet regulatory requirements; message content retention is limited and configurable for enterprise customers under a data-processing agreement. | Customer data is retained only while the account remains open; on an account deletion request all data is deleted within 30 days. Customers can choose to have data processed only within the EU, in which case it is not transferred outside the EU; per-message content retention periods are not publicly documented in detail. |
What's the differenceInfobip: Infobip processes and retains message and traffic data to deliver messages and meet regulatory requirements; message content retention is limited and configurable for enterprise customers under a data-processing agreement. SMS.to: Customer data is retained only while the account remains open; on an account deletion request all data is deleted within 30 days. Customers can choose to have data processed only within the EU, in which case it is not transferred outside the EU; per-message content retention periods are not publicly documented in detail.
Pricing & Credits
Pricing model and the cost of a first message.
| Field | Infobip | SMS.to |
|---|---|---|
| Pricing model | Primarily quote/contract-based (contact sales), with some pay-as-you-go options | Prepaid pay-as-you-go credit with no contracts or commitments; per-SMS rates vary by destination and volume discounts are negotiated with sales. |
| SMS starting price | Not publicly listed (contact sales for a quote) | From $0.023 per SMS (advertised base rate; per-country rates via downloadable price list) |
| Free developer credit | Yes | Free trial credits on sign-up |
What's the differenceInfobip and SMS.to are closely matched on pricing & credits — no material differences in the tracked fields.
Reach & Reliability
Global coverage and delivery dependability.
| Field | Infobip | SMS.to |
|---|---|---|
| Countries covered | 190 | 0 |
| Direct operator connections | Yes | Yes |
| Published uptime SLA | 99.99% | No published SLA (public status page at status.sms.to) |
What's the differenceInfobip leads on Countries covered (190 vs 0 for SMS.to).
Company & Trust
Independent reviews and company profile.
| Field | Infobip | SMS.to |
|---|---|---|
| G2 rating | 4.6 | 4.4 |
| G2 reviews | 300 | 4 |
| Ownership | private | private |
| Employees | 3,000-5,000 | 51-200 |
What's the differenceInfobip leads on G2 rating (4.6 vs 4.4 for SMS.to); Infobip leads on G2 reviews (300 vs 4 for SMS.to).
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